Frequently Asked Questions
What is search engine optimization?
Search engine optimization (SEO) is the practice of generating increased and higher quality organic traffic (search engine traffic from sites like Google, Yahoo! or Bing) by optimizing website elements to be more easily crawled or indexed by search engines.
It also involves increasing UX (user experience) in order to help users find what they are looking for and stay on page longer, thus telling search engines like Google that your website is a good one! Our web design team can help ensure your site has a great UX first design.
How do I improve my site's relevancy?
A good place to start is by identifying the words and phrases that your customers are searching for in search engines like Google, Bing, Yahoo!, and Duck Duck Go. This is known as keyword research and it's one of the most effective tools any SEO specialist has in their toolbox. By using these keywords in the copy on your website copy you can make it easy for Google to understand that your website.
How long until I see results from SEO?
SEO is definitely a marathon, not a race. Factors like domain authority can be hard to control, yet play a big part in your website’s rank on Google. Typically we tell our monthly SEO clients that they should start seeing results in 1-3 months.
How can I start SEO?
So you're interested in prioritizing the growth of your organic search acquisition eh?
Great! Give us a call at 203-979-0792 or email us at hello@bephore.com to get started.
OUR SEO SERVICES
COMPETITIVE ADVANTAGE
Get Found on Google
Our monthly service will get your site ranking for commonly searched terms and keywords while improving conversion rates as a result.
We Provide Advanced On & Off-Page SEO:
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Our Kickstart SEO Service
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Monthly SEO Audits
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Keyword Research & Rank Tracking
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Schema Markup/Structured Data
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Google My Business Setup & Management
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Image & Video Optimization
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Page Speed Optimization
KICKSTART SEO
Get Started With SEO
A project-based SEO service that provides everything you need to hit the ground running and be on your way to being found on Google.
We Provide Standard On-Page SEO:
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Page Titles
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Meta Descriptions
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H Tags
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Keyword Rich Content
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Organization Schema
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Site Indexing
COMPETITIVE ADVANTAGE
Get Found on Google
Our monthly service will get your site ranking for commonly searched terms and keywords while improving conversion rates as a result.
We Provide Advanced On & Off-Page SEO:
-
Our Kickstart SEO Service
-
Monthly SEO Audits
-
Keyword Research & Rank Tracking
-
Schema Markup/Structured Data
-
Google My Business Setup & Management
-
Image & Video Optimization
-
Page Speed Optimization
Search Engine Optimization (SEO) is the process of increasing your search engine rankings to drive high-quality organic traffic to your website, usually with the goal of increasing conversion rate.
This is done by creating well-written content that features strategically placed keywords and maintaining other key elements of your site like page speed, site security, link-building, and more.
SEARCH ENGINE OPTIMIZATION (SEO)
THE
NUMBERS
ONE SEARCH ENGINE TO RULE THEM ALL
90%
Google holds over 90% of the search engine market share. With a number like that, there's no other option when it comes to organic search other than to take Google's ranking factors into account when building your website.
FIRST PAGE OR NOTHING
75%
75% of people never scroll past the first search engine results page (SERP). Make it on to the first page and you could see a significant uptick in visitors.
CONVERSION RATE
14.6%
Organic leads from search engines have a 14.6% close rate, compared to outbound leads (i.e. cold-calling, direct mail, etc.) have a 1.7% close rate.
01
SEO AUDIT
We start by performing an intensive SEO Audit that includes a full assessment of your site's current standing (what's working to drive traffic and what's not) and an analysis of what other businesses and websites are your biggest competitors in terms of search.
02
KEYWORD RESEARCH
Next, we perform in-depth keyword research to gauge which terms are getting the most searches in your area, and better understand the searcher's intent behind them.
This is a crucial part of any SEO strategy that helps us drive traffic to your site, ultimately leading to higher conversion rates.
03
SEO STRATEGY
We custom-tailor an SEO strategy for your site to ensure all aspects of your site are optimized.
This includes developing keyword-rich content, page titles & meta descriptions, heading tags, alt-tags, asset size, and much, much more.
04
MEASURE SITE METRICS
We use tools like Google Analytics and Google Search Console to understand your audience's demographics and usage statistics, then measure changes we make over time to understand how they are affecting your website's search results rankings.