A STRONG FOUNDATION
Cylinder Vodka was born as a great-tasting vodka that lacked a strong brand identity.
We took its founder's experience behind the bar to bring Cylinder to life with a new vision and rich backstory.
We branded Cylinder with the slogan "Bartender Crafted & Inspired," and Cylinder emerged as the vodka made for bartenders, by bartenders.
IT'S A LIFESTYLE
Our content marketing team took this newly christened brand identity and partnered with beverage industry influencers to develop evergreen content and tap into existing audiences to create explosive growth for the budding brand.
In partnership with our influencer partners we garnered 300k+ impressions for Cylinder over a series of 3 Instagram feed videos.
ALL UNDER ONE ROOF
Our web team developed a full-scale e-commerce platform and brought Cylinder's customer life-cycle under one roof with a completely integrated platform.
Our organic growth strategy used technical SEO elements, such as SERP schema, to drastically improve Cylinder's search engine optimization, overall visibility on Google.
Through these efforts and a UX-centered web design, we saw an 88% increase in user engagement metrics over Cylinder's initial website design and a 45% increase in organic traffic.
A BRAND REIMAGINED
In 2019, Cylinder® was at a pivotal point in their business where they had a solid supply chain established and were ready to take their digital marketing strategy to the next level.
SETTING THE SCENE
To help develop their digital presence, they looked to us for help with a full-scale marketing strategy that included developing a strong brand identity, building out an engaging website with fully functional e-commerce, search engine optimization, and content marketing.