Driving STAFFING Growth In a pandemic

jyve logo.webp




Content Marketing




organic traffic


user engagement


In mid-April of 2020, the COVID-19 pandemic impacted Jyve's business in a way that created incredible growth in a very short period of time.


In order to keep up with the sudden shift in demand for their services, they hired us to help with their content marketing initiative of creating a series of commercials to help rapidly drive employment growth. BE/PHORE directed a series of videos to help depict Jyve as a company that both truly values its Jyvers (contracted employees) and is a technological leader in the gig-worker economy.


Jyve experienced incredible demand in 2020 amidst the COVID-19 pandemic. The result was a need to increase staffing in an effort to match demand. BE/PHORE stepped up to create a commercial for Jyve that would foster further growth and increase the number of Jyve gig-workers across the United States.



Jyve picked several Jyvers across the country and put them in the spotlight. BE/PHORE helped this vision come true with interviews of Jyvers along with "day in the life" videos to show employment candidates the benefits of becoming a Jyver.