5 Reasons You Need to Focus on SEO as a Digital Marketing Strategy
Updated: Sep 28, 2021
Many business owners are still unsure about SEO, and whether or not it is a good marketing strategy for their company. With SEO, you can rank better in organic search results on Google, which will bring more people to your site. This article provides 5 reasons why SEO is an effective marketing strategy that should be used by all companies!
#1: It helps your target audience find you
62% of people conduct research using search engines like Google when they want to learn more about a product or service. Perhaps more importantly, 41% of people use organic search when at the bottom of the funnel and are ready to buy.
If you have a new business and are not yet visible to the world at large because nobody knows about it, SEO is an effective way for people to discover you online!
#2: It's free
The first thing that many of us think about when we hear the words 'marketing strategy' are paid advertising campaigns (perhaps on Google or Facebook and Instagram) with a big budget. However, SEO is a free marketing strategy that anyone can put in their toolbox.
You can get started with SEO and improve your rank without spending any money at all. Even though it takes time to see results, you don't need to spend anything in order for SEO to work!
#3: It puts you in front of your competition
If you are a local business, SEO is even more important for you. You need to be able to get ahead of the curve and outrank bigger businesses that have been around longer than you! If they show up before you do on Google search results, it will make people much less likely to choose your company over theirs.
SEO can help put your small business directly in front of potential clients so that all eyes are on YOU when they're searching for products or services like yours online!
#4: It helps you track results
One of the most important aspects of SEO is tracking your results. You will need to keep an eye on how much traffic comes from organic search as well as where it's coming from (what keywords people are searching for). This can help inform marketing decisions down the road and give you some insight into what kind of content people like best.
Keeping track of analytics also makes SEO more effective than other types of digital advertising, since paid ads don't always tell you if they worked or not. With SEO, all interactions with your website are recorded with integrations like Google Analytics, so that you know whether or not someone clicked on a link, visited a page, or filled out a form.
The better you understand how your SEO traffic interacts with your website, the more effective this marketing strategy will be!
#5: It reduces your bounce rate
Getting more traffic to your website is great, but if nobody sticks around after they get there, you won't make any sales. SEO can help with this problem as well! By getting better rankings in organic search and having people stay on your site for longer periods of time when they come from an organic search result, you'll see a reduction in the number of people who leave right away without browsing or buying anything.
This will improve your overall conversion rates since people will be able to find what they are looking for and interact with it before leaving instead of bouncing off immediately!
Do you need help with your SEO strategy?
We're ready to help you grow your website's organic traffic? BEPHORE is ranked among the top New York SEO Companies and can help get your website ranking for keywords in your industry!
Contact us today to get the ball rolling.